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MIFA Victory Theatre

56 Suffolk Street
Suite 300
Holyoke, MA 01040

413-540-0200
MIFA’s mission is to present the finest examples of contemporary practice in the performing, visual, and literary arts for the purposes of educating, entertaining, and enriching lives. MIFA serves the economic revitalization of Holyoke through the preservation and reopening of the historical landmark Victory Theatre. The Massachusetts Int’l Festival of the Arts (MIFA) has presented great art since 1994 with artists like Mikhail Baryshnikov, Vanessa Redgrave, Hal Holbrook, Eddie Palmieri, William Kentridge and London’s Globe Theatre, along with wonderful Massachusetts artists and institutions.

Since 1994, MIFA has grown from a grassroots arts organization into a major cultural presence in the Pioneer Valley. As we celebrate our 23rd year, the group has embarked on a $28M restoration project to enhance the community’s experience of artistic innovation through theatre and live performance, expand our identity as a partner in educational programs, vocational training and cross-cultural programming, and deepen the strength of the creative economy in Holyoke as a source of economic development for the region as a whole.

MIFA envisions the transformation of the Victory Theatre into a great cultural institution in the Northeast on a par with Tanglewood, the Brooklyn Academy of Music, and the Lincoln Center International Festival of the Arts. The historic 1600-seat theatre, built in 1919, is in need of extensive renovation. MIFA’s goal is to return the iconic theatre to its original and intended purpose as the major live theatre house for the City of Holyoke and its surrounding communities.

The Victory Theatre’s restoration is anticipated to be a catalyst for the revitalization of downtown Holyoke. The restored theatre will be the anchor of the Holyoke Arts and Theatre District, which will also include the War Memorial Auditorium, two additional performing arts spaces, and the redevelopment of the historic Holyoke House contiguous to the Victory Theatre. In addition to creating and increasing commerce and tourism in the Greater Holyoke area, the restoration of the Victory Theatre would provide crucial access to arts education for the community, local colleges and teachers.

MIFA’s expertise and established position in the performing arts is critical to developing an arts identity and drawing prestigious theatre companies to Holyoke. The restoration of the Victory and its proposed programming will make Holyoke the focal point for the arts in the Pioneer Valley and leverage the arts as a force for economic development in Holyoke.

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